The secret to a higher organic click-through rate in a short time can be as simple as good meta content
The secret to a higher organic click-through rate in a short time can be as simple as good meta content
1 PagesBETTER SEO IN 3 MONTHS The secret to a higher organic click-through rate in a short time can be as simple as good meta content CLIENT ? Medical college that had jus t under gone a name change and los t or ganic tr affic CHALLENGE ? Finding w ay s to impr o v e SE O quickly while implementing long-term solutions SOLUTION ? A seemingly simple fix with a major impac t on sear ch- engine visibilit y and tr affic THREE-MONTH OUTCOMES META CONTENT PROBLEMS ? 13% o f pages had no me ta titles; ano ther 13% had duplicate titles ? 25% o f pages had titles that w er e too long ? P age titles w er en ’ t tar ge ted to pr oduc t o ff erings ? All non-blog page titles had the client ’ s old name ? 63% o f pages had no me ta descrip tion, including almos t all blog pos ts ? C alls to
