The Re-Election of President Barack Obama "One of the first calls I made, when Barack Obama decided to run for President, was to Joel Benenson and Benenson Strategy Group. Joel and his team gave us so much more than reliable numbers. They gave us invaluable strategic analysis and communications advice, without which Obama might not be in the White House today." David Axelrod, Senior Advisor to President Barack Obama Situation President Obama faced an uphill battle heading into the 2012 election cycle. The economy was still in a slump with many families struggling, Obamacare was proving to be a hotbed for criticism and no president since Franklin D. Roosevelt had won re-election with unemployment at more than 7.8 percent. By all conventional indicators, President Obama had the odds stacked

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