Campbell Soup Company | Issue Management Business Challenge An increase in public attention on BPA, a key (and controversial) chemical used in soup can linings, was a cause for concern at the Campbell Soup Company, one of the world’s leading producers of canned foods. Consumers took to social media to raise concerns about BPA Advocacy groups were joining the conversation FDA rulings—ranging from “recommend limited intake” to “ban in products intended for children” to a “full ban on all products using the chemical”— were rumored as possibilities Anti-BPA legislation was a possibility in California Shareholder concerns that the decline in soup sales were a result of the anti-BPA movement Campbell’s needed to understand what impact BPA was having on its business, if they needed to address the

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