Anecdotes from craft brewing booms of the past (c.1997) identify poor quality as a root problem leading to market contraction. While overall quality is shaped by a bevy of factors (ingredients, process, tools, and sheer artistry of the brewmaster), one common element of outstanding craft brewers who survived the bust is a commitment to controlling, measuring, and improving factors that influence end-product quality. Utilizing Good Manufacturing Practices (GMPs) and process management principles, craft brewers can reign in variability and process deviation to ensure consistently high-quality outcomes. This is a lesson learned for craft brewers rocketing to success in the modern craft brewing boom. Craft Brewing Conference (2014) attendees may recall the State of the Industry prese

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