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The Problems Bank And Credit Union Marketers Face

The Problems Bank And Credit Union Marketers Face

MX Technologies
Pages 5 Pages

The Problems Bank and Credit Union Marketers Face In its 2014 State of Bank and Credit Union Marketing, The Financial Brand surveyed roughly 300 ?nancial institutions and found that marketers worry about their limited data analytics tools. These marketers have reason to worry. As Gallup showed in a recent study, 53 percent of fully engaged account holders received an ad from their primary ?nancial institution for a product they already had

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