Pioneer Bank CASE STUDY The proof is in the numbers With the Personal Finance solution from FIS, Pioneer Bank gained the customer insights they needed to better target and serve their customers with the right message and product at the right time. They also saw high initial adoption and engagement within the platform. And in just a few months, Pioneer Bank saw incredible results: RESULTS CHALLENGE Pioneer Bank is a leader in the banking industry with 22 branches throughout Upstate New York. Pioneer had recently gone through a complete rebrand including a newly designed website and wanted to know if their eorts were successfully reaching a younger demographic. Putting financial data to work To more eectively understand and reach its custom- ers, Pioneer needed a comprehensive

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