Case Study

The Plastic Bank: Tackling ocean plastic and global poverty with blockchain-based token rewards

The Plastic Bank: Tackling ocean plastic and global poverty with blockchain-based token rewards

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Share this The Plastic Bank Tackling ocean plastic and global poverty with blockchain-based token rewards Business benefits Creates secure asset-backed rewards to underpin the exchange of plastic waste for goods Sparks massive expansion from startup to global platform for cleaner oceans Enables the most disadvantaged to transcend poverty as recycling entrepreneurs Business challenge With the level of plastic waste entering the world’s oceans set to double by 2025, how could The Plastic Bank empower the world’s poorest to help in the fight against ocean plastic? Transformation As scientists predict more plastic than fish in the ocean by 2050, what can we do to protect the natural world? Working with IBM and service provider Cognition Foundry, The Plastic Bank is mobilizi

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