THE PETER PAN MOAT BRAE TRUST BRAND DEVELOPMENT ingeniouscreative.com CASE STUDY16ABOUT THE CLIENT... THE STARTING POINT... INGENIOUS WERE ASKED TO PITCH SOME INITIAL CONCEPTS FOR THE MOAT BRAE BRAND IDENTITY BY THE DIRECTOR OF THE TRUST, WITH WHOM WE’VE WORKED PREVIOUSLY AT MACCLEFIELD MUSEUMS. For us, it’s wonderful to be asked to work with an existing client when they change roles, as apart from the opportunity to work on a new project, the trust and confidence placed in the agency is particularly gratifying. Needlesss to say, we were particularly keen to repay that trust by delivering a creative solution that met the brief. Speaking of which, we were given a very comprehensive initial brief, that not only outlined the background behind the Trust and the aims of the project

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