CASE STUDIES 07 created for long standing client Manchester Business School. Our seventh case study document showcases a new identity HELLO FROM INGENIOUS CREATIVE... Prometheus is a new initiative in which the School offers support and advice to Third Sector businesses.MANCHESTER BUSINESS SCHOOL: PROMETHEUS BRAND IDENTITY Client Profile... MBS is home to the UK’s leading centre for business research. Working with original thinkers from business and management, entrepreneurial and philanthropic spheres, MBS redefines business education to meet the challenges of a fast-evolving global landscape. What We Did... Of the three initial variants presented, the chosen identity tied in both the name of the conference and it’s third sector status. A range of colour ways allowed it to

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