Case Study

The Motley Fool Lowers Cost Per Acquisition by 11% With Taboola Attentive Audience Targeting

The Motley Fool Lowers Cost Per Acquisition by 11% With Taboola Attentive Audience Targeting

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The Motley Fool Canada, part of a multimedia financial-services company dedicated to building a better financial world, leveraged Taboola's Attentive Audience solution for superior retargeting. This innovative software generated 25,000 leads per quarter on average and 400 subscription sales in just three months, while slashing CPA by 11%. High-volume lead attraction at lower costs exceeded expectations. As Marketing Operations Manager James Newman raved, “We’re incredibly impressed with the retargeting capability that Taboola offers with their Attentive Audience solution. In just a few months, we were able to attract many leads at a high volume, all while lowering our overall CPA.” Taboola's targeting precision transformed performance.

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