The League get s i ns t al l boos t and hi gher engagement by i mpl ement i ng a mobi l e r ef er r al pr ogr am and wai t l i s t us i ng br anc h. i o Boos t i n i ns t al l s t hr ough us er r ef er r al s 3 0 % I nc r eas e i n c onv er s i on t o s i gnup f or r ef er r ed us er s 31 % I nc r eas e i n engagement f or r ef er r ed us er s 2 x BACKGROUND BRANCH SOLUTI ON The League ( t hel eagueapp. c o) l aunc hed i t s s ophi s t i c at ed dat i ng mobi l e app i n t he f al l of 2014 and was l ook i ng f or a way t o dr i v e up ex c i t ement ar ound t he l aunc h. They had t he i dea t o r el eas e t he app i n t wo s t ages : a wai t l i s t at fir s t , f ol l owed by t he ac t ual dat i ng s er v i c e a f ew mont hs l at er . The wai t l i s t woul d i nt r oduc

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