1 » PRELIMINARY FINDINGS The Journey to a Global Modular Content Strategy Lessons learned from a Top 10 Pharma The volume of content increased 60% in the past 6 months 1 . With the proliferation of digital channels, life sciences companies continue to evolve their content globally. Companies are exploring new ways to reconcile the high volume of content creation with the need for more personal messaging. One large pharma company embraced a modular approach to generate localized content faster while enforcing global brand consistency. Knowing this would be a major undertaking they developed a strategy to launch the new program that serves as a robust model for other organizations looking to adopt modular content. WHAT IS MODULAR CONTENT? Modular content is the process of assemblin

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