Taboola helped The Independent Singapore broaden its traffic mix by leveraging News and Feed placements, supported by proactive account management that prioritized monetization and audience growth. By diversifying referral sources and optimizing distribution across Taboola’s network, they achieved a top-three traffic source and higher views per visit compared with other Taboola traffic. The collaboration also delivered a 3% CTR lift and enhanced monetization opportunities, underscoring Taboola’s ability to drive quality traffic and engagement for publishers through data-driven targeting, strategic placement, and ongoing optimization.

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