Case Study

“The idea with .MOE is to create a namespace that serves as a digital identity for self-described geeks and ‘otakus’ around the world.”

“The idea with .MOE is to create a namespace that serves as a digital identity for self-described geeks and ‘otakus’ around the world.”

Pages 2 Pages

One World, One Internet ICANN Website Registry Name Location http://nic.moe/en/ Interlink Co., Ltd. Tokyo, Japan Case Study .MOE Date TLD available on Internet: 22 July 2014 Number of registrations: More than 7 ,600 registrations as of December 2017 “The idea with .MOE is to create a namespace that serves as a digital identity for self- described geeks and ‘otakus’ around the world. ” Interlink Co., Ltd., a Tokyo-based technology company and Internet service provider (ISP), had been following developments about the expansion of generic top-level domains (gTLDs) through ICANN’s New gTLD Program since early 2007 and wanted to add a fun and unique gTLD to its existing roster, which included .EARTH and .OSAKA. Interlink’s CEO is a self- described “otaku,” a Japanese term for a perso

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