Case Study

THE HUMMINGBIRD BAKERY - Route optimization takes the cake

THE HUMMINGBIRD BAKERY - Route optimization takes the cake

Pages 2 Pages

The vision behind the iconic The Hummingbird Bakery brand is simple – to share their love of authentic American-style baking primarily with its London-based customers. Since launching its first bakery and shop on Portobello Road in Notting Hill in 2004, it has since opened five more branches across London.

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