Case Study

The Honest Company And Yieldmo Partner To Acquire High-Quality Customers

The Honest Company And Yieldmo Partner To Acquire High-Quality Customers

Pages 1 Pages

Goal Drive New Customer Acquisition for Honest’s Products Honest is an eco-friendly personal care & home cleaning products retailer, co-founded by Jessica Alba in 2012. Mobile advertising has played a consistent role in Honest’s customer acquisition strategy, as busy moms frequently use mobile devices. “Our target audience is moms on the go,” said Rachel Kwan, Online Marketing Manager at Honest. “They’re multitasking on their phones

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