A high-quality Wi-Fi network helps ROSSMANN acquire customers for their new loyalty club
A high-quality Wi-Fi network helps ROSSMANN acquire customers for their new loyalty club
4 Pages„With the Wi-Fi network in our stores, we have gained greater insight into our customers’ preferences and behaviour. It allows us to adjust our offer and the store environment accordingly. ” Olga Stanley ROSSMANN, Communications Manager A high-quality Wi-Fi network helps ROSSMANN acquire customers for their new loyalty club ROSSMANN CASE STUDY A DRUGSTORE CHAIN 1. REQUIREMENTS • replace the existing and insufficient IT infrastructure in all ROSSMANN stores • interconnect all stores via a centrally controlled Wi-Fi network • launch a loyalty programme in a mobile app • connect the new Wi-Fi network to the Maxifi portal and use the analytical connection data • make it possible for the new network to be used by IoT devices and make it compliant with ROSSMANN’s internal p
