Case Study

The Home Depot

The Home Depot

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About Home Depot The Home Depot was founded in 1978 in Atlanta, Georgia. Since then, the home improvement retailer has become a $70 billion dollar operation with just under 2,000 stores in the US. The Home Depot’s aim is to supply all of the home improvement needs for contractors, do-it-yourselfers (DIY’ers), and do-it-for-me (DIFM’ers). The Home Depot is a traditional big-box store that is typically a single-level standa

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