Case Study

The Heinz Marketing Academy

The Heinz Marketing Academy

Internal Manuals (The Heinz Marketing Academy) 6 The brief... Marketing yourselves to customers is one thing, but marketing yourself internally can be even more challenging. Heinz faced just such a challenge when the business asked us to help launch its internal Marketing Academy. What we did We designed the Academy’s logo and worked with Heinz over a period of nine months to produce the company’s two-volume internal marketing ‘bible’. We a

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