The brief... To help stimulate creating thinking in brainstorming meetings for Heinz’s sales and marketing teams. What we did We created a ‘toolkit’ that consisted of a ‘guide to brainstorming booklet’ and a fan of brainstorming technique cards, both of which could be carried easily to brainstorming sessions. The brainstorming booklet outlined a variety of different approaches that could be taken in brainstorming sessions and the technique

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