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The Global Celebrity Index— An International Star Search

The Global Celebrity Index— An International Star Search

Decision Analyst
Pages 2 Pages

Category: Health and Beauty Aids—Cosmetics Methods: International Online Survey, Custom Indexing Methodology Summary A major multinational cosmetics manufacturer set out to identify a universal celebrity spokesperson who would best represent its brand across various global markets. Decision Analyst was tasked with designing the methodology that would determine the ideal spokesperson for the company. Decision Analyst developed a comprehe

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Cosmetics & Perfume Industries

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