CASE STUDY The Glasshouse Fashion Chain (UK) Brief The Glasshouse is an independent fashion chain. Its vision is to create a business valued between £5-10 million (within 3-5 years), with a view to attracting major trade investors, and building a national brand. Approach In mid-2001, Intangible Business conducted an extensive market opportunity analysis, in conjunction with a full business review. We then formulated a comprehensive growth strategy, including marketing/PR plan, aimed at enhancing sales, profitability and cash-flow; growing customer base; developing focussed, strategic, decision- making platform; and raising brand’s profile within the trade, and amongst potential investors. Outcome Still in progress.... However, The Glasshouse has enjoyed excellent business trading

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