Case Study

The Equitable Bank

The Equitable Bank

When you think of a traditional bank, the word “corporate” probably comes to mind. When you think of The Equitable Bank, “community-driven” should come to mind instead. The Equitable Bank is a full- service community bank, serving Milwaukee, WI and its surrounding areas for the past 90 years. While over time most banks turn to mergers and acquisitions that push them into larger institutions, The Equitable Bank does not—their focus is solely on Southeast Wisconsin and its community. Take it from Senior Vice President of Sales & Marketing, Tom Sattler: “Ultimately, it’s our level of customer service that sets us apart. At the end of the day, we’re a community bank. We invest back into the community, not only when it comes to our employees, but also with the business that we do.

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