Case Study
The Entertainer
The Entertainer is a Dubai-based international company, distributing ‘two for one’ offers for more than 4,000 merchants across 24 destinations throughout the Middle East, Asia, Africa, and Europe. The Entertainer’s books (which contain free vouchers to restaurants, cafes, golf courses, and other amenities) are considered essential purchases for hundreds of thousands of customers worldwide. ENTERTAINING DATA PROTECTION CHALLENGES Business