IN ASSOCIATION WITH: THE DATA DIFFERENTIATOR How Improving Data Quality Improves Business2 | THE DATA DIFFERENTIATOR: HOW IMPROVING DATA QUALITY IMPROVES BUSINESS TABLE OF CONTENTS 3 INTRODUCTION 4 WHAT IS DATA QUALITY, AND WHAT DOES IT LOOK LIKE? 5 Q&A: DUN & BRADSTREET: SETTING THE STAGE 7 DATA AS A DIFFERENTIATOR 9 Q&A: FORRESTER: BEYOND TRANSACTIONAL DATA 11 Q&A: IRONSIDE: CAPITALIZING ON DATA 14 BRINGING OUTSIDE DATA IN 14 REAL DATA FOR REAL ESTATE 16 CHOOSING A DATA PARTNER 18 CONCLUSION 19 ACKNOWLEDGMENTSCOPYRIGHT © 2018 FORBES INSIGHTS | 3 INTRODUCTION A s businesses attempt to prepare for transformational technologies like autonomous vehicles, artificial intelligence and the Internet of Things (IoT), many find themselves grappling with the complexities of data and analyt

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