1 CHALLENGE Coca-Cola’s new CEO challenged the company to double the business in ten years without doubling infrastructure or costs. This aggressive goal came at a time when Coke’s supply chain was grappling with a growing global challenge: access to water. These two urgent drivers made revamping Coke’s supply chain management mindset a mission-critical priority. ACTION To migrate Coca-Cola’s supply chain mindset, Scott Figura, Global Direc

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