“The Chromebook Guys Never Stop Moving” How Going Google Unified the Rocky Ridge Trucks Sales Team a case study byWho makes the toughest ride in town? Rocky Ridge Trucks is one of the most prestigious aftermarket automotive modifiers in the United States. They make big, bad trucks by upgrading base models with off-road lifts, unique paint jobs, and interior designs, and they've done custom work for Jason Aldean, Kid Rock, Herschel Walker, and many more. Rocky Ridge has truly mastered the craft of auto personalization and making a quality, innovative vehicle you can trust will be dependable. However, while they’re production line is superb, when Stephen Salstrand started as IT director, he quickly knew their tech situation was anything but. “We would have had to spend a lot m

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