Share this Consumer Products The Carlsberg Group – Denmark Optimizing customer service with IBM business process software Based in Copenhagen, Denmark and founded in 1847, Carlsberg is a beer brewing company, selling and distributing over 500 brands in 150 markets worldwide. Its most prominent brand is Carlsberg Beer. Globally, the company employs approximately 46,000 people, 1,600 of whom work in the Denmark headquarters, managing IT and other functions for the Danish market. Business challenge In the face of increasing competition Carlsberg-Denma rk needed to enhance customer service levels and increase business efficiency by optimizing customer- facing and internal processes Transformation Using IBM® Business Process Manager and IBM Blueworks LiveTM software, the company ide

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