The Brief: create a crowd puller, an interactive experience that brought movement, noise and physical engagement to the Maersk Stand
The Brief: create a crowd puller, an interactive experience that brought movement, noise and physical engagement to the Maersk Stand
1 PagesTHE BRIEF The brief was simple – create a crowd puller, an interactive experience that brought movement, noise and physical engagement to the Maersk Stand. The device had to be robust, simple to transport and set up and require minimum ongoing maintenance. THE SOLUTION So, Pico commissioned SwarmOnline to work with set designer, Dave Rix (of Krypton Factor set fame) to deliver the “crowd puller” . A concept was agreed, to design a game to “build” an oil pipeline, against the clock and against another competitor. Dave Rix built the physical set and worked with SwarmOnline to identify suitable electronic components to integrate the physical effort with digital output. SwarmOnline designed a large screen “progress” view, tracking. Live, how many segments of the pipeline were connected while a
