Despite The Bouqs Co’s precipitous growth, the company has faced unique pressures to grow customer revenue year-round. Competitive pressures are high in the low- margin floral industry and extreme seasonality creates a need to smooth out demand during other parts of the year. In addition, given The Bouqs’ unique business model of sourcing flowers directly from farmers, ensuring some amount of revenue predictability is paramount. The company does have two powerful mechanisms in place to weather these challenges: its subscription and special events scheduling services. Customers who sign up for a Bouqs subscription receive regular deliveries From being featured on O, The Oprah Magazine’s 2013 Wow List, to earning the “highest quality” superlative in Harper’s Bazaar’s surve

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