health care case study The Blood Alliance USAN Helps Non-Profit Community Blood Bank Increase Monthly Donor Appointments by 70% and Blood Unit Collections by 63%CASE STUDY: HEALTH CARE © USAN ALL RIGHTS RESERVED Company The Blood Alliance (TBA) is a non-profit community blood bank that first opened its doors in Jacksonville, FL in 1942. TBA has since sig- nificantly expanded its territory and is not only the sole provider of blood products in

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