THE AUCKLAND PROJECT EXHIBITION DESIGN ingeniouscreative.com CASE STUDY18ABOUT THE CLIENT... THE STARTING POINT... INGENIOUS WERE APPOINTED BY THE HUB, ONE OF THE UK’S LEADING SPECIALIST CULTURAL AND HERITAGE FITOUT CONTRACTORS, TO WORK ON THE 3D & GRAPHIC DESIGN FOR THE INTERIOR OF AUCKLAND TOWER. As ever, the first step on the way to delivering a successful project was to conduct a site visit and understand the space in which we were going to be working. Even though the tower was still very much under construction, it was clear that our designs needed to harmonise with the proposed finish of the display area without overshadowing the content and key messages they would carry. In this case, we were designing a series of standalone display units that provide an introduction to

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