1 DemandScience | The New B2B Tech Buyer’s Journey: Finance For many years, B2B tech vendors have followed a more traditional sales model to court potential buyers: booking face-to-face meetings, attending conferences or tradeshow events, and simply cold-calling prospects to initiate engagement. B2B tech buyers, however, have evolved in their processes. Instead of being sold to, buyers now take a more proactive role, studying the competitive landscape, conducting research on potential vendors, and engaging with content that’s most relevant to their particular needs. At DemandScience, we wanted to dig a little deeper into this B2B sales model evolution and discover more ways in which today’s tech buyers go about selecting the best solutions to support their business needs.

Join for free to read