Texas Tech Credit Union (TTCU) leverages Domo’s BI platform to drive smarter business decisions and improve member experiences. With over 30,000 members, TTCU faced challenges in utilizing scattered customer data for quick insights. By centralizing data, Domo helped TTCU create a member engagement model that prioritizes marketing, product offerings, and customer support. The platform also optimizes marketing spend and tracks campaign performance, resulting in higher ROI. In lending, Domo enabled TTCU to streamline operations, increasing loan processing from $400,000 to $4 million per loan officer monthly. Domo’s real-time analytics also aids fraud detection and simplifies board reporting, significantly enhancing decision-making and operational efficiency.

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