Terra drives mobile viewership up with AMP
Terra drives mobile viewership up with AMP
1 Pages+ Learn more about the Accelerated Mobile Pages Project and building your first AMP HTML file at: www.ampproject.org 2x increase in page speed 3,175% increase in total clicks (all countries) 2x 33% Terra drives mobile viewership up with AMP A subsidiary of Telefonica, a global telecommunications enterprise, Terra is the largest online media company in the Spanish-speaking world, offering a valuable, popular resource for news and entertainment to more than 100 million people monthly across Spain, Latin America, and the U.S. Solution As an online media provider in an increasingly mobile world, Terra’s ability to deliver fast-loading, easy-to-read pages, especially on smartphones, is critical to their success. “More than 60 percent of our traffic in the last six months came from mobile”
