Case Study: Teradek Overview Teradek decided to take a new approach for their 2014 show, as they were looking to o?er more in-depth, well-rounded coverage for their audience. They built an elaborate set on the NAB ?oor, brought in Emmy Award-winner, Michael Artsis, to host the show, and lined up dozens of interviews with executives in the broadcasting space. They had a wealth of content planned but needed to make sure they had an engaged audi

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