Telefónica Improves Customer Satisfaction, Lowers Customer Churn and Operational Costs Data Operations Platform
Telefónica Improves Customer Satisfaction, Lowers Customer Churn and Operational Costs Data Operations Platform
3 Pages1 © 2018. Devo Inc. All rights reserved CASE STUDY About Movistar Movistar is a Telefonica brand and service offering. Its mission is to deliver the best communication and media services to its customers. To achieve this, Movistar offers easy-to-use products and services through the delivery of fixed line, mobile, broadband, and television services. End-to-end platform requirement When Telefónica launched Movistar+ TV, marketed as a unique television offering providing the best content for the best price, it joined an ongoing industry trend that has seen telecoms operators now taking more than a fifth of the pay-TV market. With more than three million homes subscribed to the Movistar+ service, television has become a key service for Telefónica. This is a highly competitive market,
