Case Study / Telecaribe Telecaribe, closer to its audience with Avaya solutions How much do we listen to our audiences? Or rather, what technological tools do we provide for them to have an effective communication with us? Well, T elecaribe tells the success story of a TV channel, which, six years ago, embarked on a transformation process which led this regional media to discover, alongside Avaya, the benefits of digital communication. With 33 years of existence, audiences in seven departments and about 11 million people being impacted, the well-known channel in the Colombian Caribbean region is not inexperienced in network convergence. In fact, it was the first public channel to emit its high-definition signal 100% digitally. Nevertheless, up until 2013, Telecaribe experienced

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