Case Study
TCCBCE
5 TCCBCE ThE CoCa-Cola BoTTling Company of EgypT GEO LOCATION 4 INSTALLATION / TCCBCE istory and modernity follow one another and mingle in Cairo, a city where the symbols of Egypt's ancient history can be seen at every street corner and where the reality of the pyramids, the ancient pharaohs, the sphinx or Cleopatra coexists with that of a metropolis of more than 10 million inhabitants (the largest in the Arab world and the second-largest in Africa). The historic centre of Egypt's capital has spread in all directions and has now incorporated many other neighborhoods and cities, including Giza and Heliopolis. Cairo today is a very important industrial center and is home to multinational companies such as The Coca-Cola Bottling Company of Egypt (TCCBCE), located in th