Defining the challenge A leading publisher, with content spanning many disciplines, Taylor & Francis identified a need to offer their authors and readers additional insight into how their work is being shared and discussed online. They wanted a straightforward solution from a reliable data source, which could be easily integrated into their existing article pages. Taylor & Francis Group Adopting altmetrics Having noted the spread of non-traditional metrics throughout the platforms of many STM publishers, Taylor & Francis felt that ensuring the data they provided their authors should reflect attention from the sources that would be most relevant to them. Case study To do this, they decided to embed the Altmetric donut badges on all of their article pages. Authors and readers can cl

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