Case Study User profile Karl Leif Bates is the Director of Research Communications at Duke University. Karl and his team work with communications officers based across the Duke Campus to identify and promote key pieces of research to a broader audience. Karl reports to the Vice-President of Public Affairs and Government Relations, and he and his colleagues work closely with a number of other institutional departments, including the Research Office. Duke University - Communications office Challenges Karl and his team face a variety of challenges in realizing these objectives. It is very difficult, Karl says, to capture the public perception towards Duke – and therefore hard to measure if their outreach activity is having the desired effect. An increasingly ‘flat’ media world p

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