Tattershall Castle Group (TCG) knows its business inside out thanks to Kognitio and WX 2 www.kognitio.com Introduction 2-for-1 drinks, happy hour offers and free pub quizzes are welcoming messages to those who like to go for a drink in pubs and bars on a Wednesday night, but how do the pub companies who run such promotions judge their success? Whilst they can look at their sales for the evening in question, can they look deeper into the da

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