Tassimo Single Serving Coffee Never Tasted Better Mondelez had successfully launched its revolutionary new Tassimo single-serve hot beverage system in Europe. Wanting to leverage the momentum of the product’s early success, Mondelez moved quickly to set up manufacturing facilities in Pennsylvania in preparation for a North American launch. The Opportunity While North American’s love of European-style coffees seemed to promise a successful launch, European manufacturing technology wouldn’t translate quite so easily. And while the production of the individual beverage disks used in the machine in Europe had gone smoothly, Mondelez recognized that some key learnings from Europe would allow them to optimize the new manufacturing process in North America. Mondelez looked for a partner that coul

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