Tarjeta Naranja uses Knox Configure to expand its business beyond credit cards Credit card company offers customized Naranja phones on its e-commerce platform. Challenge Tarjeta Naranja wanted to move beyond traditional credit card operations and expand into new lines of business. The company launched an e-commerce marketplace with lifestyle products and developed a mobile app for its credit card customers. To compete effectively required both strong branding that reflected Naranja’s evolving marketplace image and attracting more app users to connect with the expanding offerings. Results By offering Naranja-branded Samsung smartphones, enabled for promotion with Knox Configure, Naranja is exceeding its goals for rebranding, business expansion, and sales. Since

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