Manifold Data Mining Inc. Canada’s Most Comprehensive and Granular Marketing Data Products REAL PEOPLE | REAL DATA | REAL INSIGHTSCase Study: Targeting the Best BillboardsBackground• Analytic ObjectivesManifold ApproachesDynamic Contents of Digital BillboardsCatchment Area of BillboardsTargeting Prospects of High SpendersThe Best ProspectsBest Billboards for Reaching Best Prospects Zone Rank Score Target Impressions Total Impressions Target Households Total Households DT106: 6-10AM 1 127 1,585,830 6,035,410 203,701 692,863 DT112: 3-7PM 2 127 560,025 1,548,960 127,195 475,232 DT117: 7PM-12AM 3 127 323,653 1,333,700 168,972 607,806 DT109: Weekday 4 127 292,234 2,042,440 174,313 638,152 DT167: Weekend 5 127 1,357,650 6,104,550 158,024 621,498 DT110: 10AM-3PM 6 127 2,066,460 7,177,9

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