TARGETED MULTI SCREEN ADVERTI SI NG A CASE STUDY: GENERATI NG A NEW REVENUE STREAM WI TH A PERSONALI ZED HI GH- QUALI TY EXPERI ENCEI NTRODUCTI ON One of l ar ges t c abl e pr ov i der s i n t he U. S. owns and manages adv anc ed, wel l - c l us t er ed c abl e s y s t ems ac r os s 29 s t at es t hr oughout t he c ount r y . Wi t h mor e t han 10 mi l l i on s ubs c r i ber s , t he c ompany i s among t he l ar ges t pr ovi der s of vi deo, hi gh- s peed dat a and voi c e s er vi c es i n t he wor l d, and i t s adver t i s i ng s ubs i di ar y offer s i nnovat i ve adver t i s i ng s ol ut i ons f or nat i onal , r egi onal and l oc al c ompani es as wel l . I n 2012 t he c ompany began an effor t t o devel op an adv anc ed adv er t i s i ng pl at f or m f or t he i nc r eas i ng n

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