US Headend Evolution VOD ARRIS Global Services Case Study KEY HIGHLIGHTS: • Location: United States • Industry: Telco • Challenge: Integrate a VOD/OTT search and recommendation engine with Mediaroom® • Business Value • Monetized existing VOD and OTT assets • Richer, more valuable subscriber experiences • ARRIS Solution • Integrate ARRIS Merchandiser with Mediaroom® • Provide startup assistance and operational training The Business Challenge A large Internet, Television, and Telephone service provider in the United States wanted to enhance its VOD revenue model by offering subscribers personalized VOD experiences. The company envisioned a consumer-targeted VOD catalogue, which featured personalized recommendations based on viewers’ preferences, coupled with targete

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