TAP AIR PORTUGAL DISCOVERS TRUSTED INSIGHTS WITH MICROSTRATEGY TAP Air Portugal is Portugal’s leading airline, headquartered in Lisbon. Founded in 1945, TAP carries millions of passengers to more than 80 global destinations. TAP is committed to the future by connecting people, economies, and communities. Data silos prevented TAP from sharing information and compromised data analysis. Technological advancement, growing data production, and new consumer demands create challenges for organizations—and when these companies are as complex and established as TAP , the challenges get more complicated. TAP needed to ensure high data quality, agile business processes, and user autonomy, as well as utilize technological trends like big data, IoT, and machine learning. An analysis of the com

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