1 CASE STUDY January 2010 Accelerating the User Experience for China’s Largest Online Retail Site Launched in 2003, Taobao (owned by Alibaba Group Holding Ltd.) is the largest Internet retail and trading website in China, servicing nearly 100 million registered users. More than 1.5 million sellers have stores on Taobao.com, offering users comprehensive product offerings as the primary online shopping destination for th

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