Case Study Taming Data Chaos with a Marketing Performance Dashboard Firms who pursue multi-channel marketing strategies have no shortage of performance data. The problem is bringing it all together so that managers can make informed decisions based on the bigger picture, with a clear sense of what does and doesn’t work. We helped a top global asset manager tame their data with a sales and marketing performance dashboard that integrates data from multiple online and offline channels – from social media to financial advisors – and integrates it into a single, intuitive view. Client Global leader in asset management Industry Investment management Evalueserve Solution Working with the client’s existing data sources, we brought them together and added new elements to

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